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CEO & Board of Directors


Magnús E. Björnsson

Magnús was appointed CEO of Men & Mice in August 2016. Specializing in Big Data and product development, Magnús has extensive management and operational experience in the field of IT.

Magnús arrived at Men & Mice fresh from leading the core development of the Big Data Discovery product at Oracle, where he had been Senior Director of Engineering from 2013. Before joining Oracle, Magnús spent the first years of the new millennium holding technical leadership and management positions at EMC Corporation and Endeca in the USA, where his expertise was largely focused on Big Data, Business Intelligence and Information Discovery, amongst other things.

After completing Bachelor’s degrees in Theoretical Physics and Computer Science respectively at the University of Iceland, Magnús continued his studies at Brandeis University in Massachusetts where he graduated with a Master’s and subsequently a Ph.D. degree in Computer Science.

Despite his dedication to academic and work-related pursuits, Magnús has also managed to give expression to his entrepreneurial side by co-founding IT start-ups and patenting IT inventions.

When he’s not tackling the daily demands of work or enjoying time off with his family, Magnús likes to sit back and watch a good film, lose himself in the pages of a book or try out his skills on the football pitch.

Board of Directors

Svana Helen Björnsdóttir

Svana joined the Men & Mice Board of Directors as chairman in 2014.

Founding Stiki ehf. in 1992, Svana served as CEO and board member before transitioning to executive chairman in 2013. Svana has also served on a number of boards and committees through the years, such as the Confederation of Icelandic Employers, the Icelandic Data Protection Authority and as chairman for the Federation of Icelandic Industries. She is currently a member of several boards, such as the SL General Pension Fund, the Icelandic Science and Technology Council, and Landsnet hf.

Svana holds a Dipl.-Ing./M.Sc. degree in Electrical Engineering from the Technical University in Darmstadt Germany. She has a diploma in Operations Management from the University of Iceland and is an IRCA Certified Lead Auditor of ISO/IEC 27001:2005 Information Security Management Systems, and is currently a Ph.D. candidate at Reykjavík University conducting research in cooperation with MIT on Risk Analysis Applied to the Integration of Security into Systems Design.

Svana is an avid yoga practitioner, enjoys the odd Argentinian tango, and likes sailing her 34-foot Jeanneu yacht with her family.

Hannu Turunen

Hannu is an investor and entrepreneur, co-founding Stonesoft in 1992 and serving as CEO through its IPO in March 1999. Leveraging his storied ancestry of coal mine canaries, he led a second offering in March 2000 shortly before the DotCom Bubble crash. Hannu then founded the investment company Magnolia Ventures, and moved on to the Stonesoft Board of Directors, serving as chairman until the company’s acquisition by McAfee in 2013.

Hannu currently serves on a number of boards for companies he has invested in, including BLStream, Men & Mice, Sumoing,, and Picosun. He holds an M.Sc. in Electrical Engineering from Helsinki University of Technology and an MBA from Helsinki School of Economics, where he has also pursued Ph.D. studies in Management Science.

Hannu is an enthusiastic Bridge player, enjoys reading fiction and watching movies, and practicing many pursuits involving sticks such as skiing, golfing, and recreational fishing.

Magnús S. Norðdahl

Magnús joined the Men & Mice Board of Directors in 2015.

Magnús is the CEO of LS Retail. He has over 25 years’ experience in various management positions within industries such as Software Development, IT, Pharmaceuticals and Banking in Iceland, Europe and in the United States.
He has a proven track record in managing highly successful projects, focusing on customer relations, quality, sustainability, profitability and controlled growth.

Magnús holds a B.Sc. in Computer Science and Mathematics from Rockford College, a B.Sc. in Electrical Engineering and an M.Sc. in Electrical Engineering from the University of California.

Magnús likes to go camping and skiing with his family and enjoys aerobatics flying and golf, as well as cooking and working around the house and yard.

Hekla Arnardóttir

Hekla is an investment manager at NSA Ventures and has been on the Men & Mice Board of Directors since 2015.

Prior to joining NSA Ventures in 2010, Hekla held a number of positions at Össur, a global leader in non-invasive orthopedics. At Össur (NASDAQOMX), Hekla focused on R&D, eventually becoming Product Manager for Asia, based in Shanghai. During Hekla’s tenure of ten years at Össur, the company grew from 50 to 1200 employees and evolved into a recognized technology pioneer for developing award-winning bionic products.

Hekla holds a C.Sc degree in Mechanical Engineering from the University of Iceland and has been on the board of 13 tech companies in various fields. Currently, she sits on the boards of Men & Mice, Kaptio, Mint Solutions, Cooori, 3Z and Admit.

Hekla spends her free time singing in a chamber choir and playing the violin in an Icelandic community orchestra. She also enjoys skiing, picking wild berries and spending time in the great outdoors with friends and family.