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CEO & Board of Directors


Magnús E. Björnsson

Magnús was appointed CEO of Men & Mice in August 2016. Specializing in Big Data and product development, Magnús has extensive management and operational experience in the field of IT.

Magnús arrived at Men & Mice fresh from leading the core development of the Big Data Discovery product at Oracle, where he had been Senior Director of Engineering from 2013. Before joining Oracle, Magnús spent the first years of the new millennium holding technical leadership and management positions at EMC Corporation and Endeca in the USA, where his expertise was largely focused on Big Data, Business Intelligence and Information Discovery, amongst other things.

After completing Bachelor’s degrees in Theoretical Physics and Computer Science respectively at the University of Iceland, Magnús continued his studies at Brandeis University in Massachusetts where he graduated with a Master’s and subsequently a Ph.D. degree in Computer Science.

Despite his dedication to academic and work-related pursuits, Magnús has also managed to give expression to his entrepreneurial side by co-founding IT start-ups and patenting IT inventions.

When he’s not tackling the daily demands of work or enjoying time off with his family, Magnús likes to sit back and watch a good film, lose himself in the pages of a book or try out his skills on the football pitch.

Board of Directors

Svana Helen Björnsdóttir

Svana joined the Men & Mice Board of Directors as chairman in 2014.

Founding Stiki ehf. in 1992, Svana served as CEO and board member before transitioning to executive chairman in 2013. Svana has also served on a number of boards and committees through the years, such as the Confederation of Icelandic Employers, the Icelandic Data Protection Authority and as chairman for the Federation of Icelandic Industries. She is currently a member of several boards, such as the SL General Pension Fund, the Icelandic Science and Technology Council, and Landsnet hf.

Svana holds a Dipl.-Ing./M.Sc. degree in Electrical Engineering from the Technical University in Darmstadt Germany. She has a diploma in Operations Management from the University of Iceland and is an IRCA Certified Lead Auditor of ISO/IEC 27001:2005 Information Security Management Systems, and is currently a Ph.D. candidate at Reykjavík University conducting research in cooperation with MIT on Risk Analysis Applied to the Integration of Security into Systems Design.

Svana is an avid yoga practitioner, enjoys the odd Argentinian tango, and likes sailing her 34-foot Jeanneu yacht with her family.

Hannu Turunen

Hannu is an investor and entrepreneur, co-founding Stonesoft in 1992 and serving as CEO through its IPO in March 1999. Leveraging his storied ancestry of coal mine canaries, he led a second offering in March 2000 shortly before the DotCom Bubble crash. Hannu then founded the investment company Magnolia Ventures, and moved on to the Stonesoft Board of Directors, serving as chairman until the company’s acquisition by McAfee in 2013.

Hannu currently serves on a number of boards for companies he has invested in, including BLStream, Men & Mice, Sumoing,, and Picosun. He holds an M.Sc. in Electrical Engineering from Helsinki University of Technology and an MBA from Helsinki School of Economics, where he has also pursued Ph.D. studies in Management Science.

Hannu is an enthusiastic Bridge player, enjoys reading fiction and watching movies, and practicing many pursuits involving sticks such as skiing, golfing, and recreational fishing.

Magnús S. Norðdahl

Magnús joined the Men & Mice Board of Directors in 2015.

Magnús is the CEO of LS Retail. He has over 25 years’ experience in various management positions within industries such as Software Development, IT, Pharmaceuticals and Banking in Iceland, Europe and in the United States.
He has a proven track record in managing highly successful projects, focusing on customer relations, quality, sustainability, profitability and controlled growth.

Magnús holds a B.Sc. in Computer Science and Mathematics from Rockford College, a B.Sc. in Electrical Engineering and an M.Sc. in Electrical Engineering from the University of California.

Magnús likes to go camping and skiing with his family and enjoys aerobatics flying and golf, as well as cooking and working around the house and yard.

Huld Magnúsdóttir

Huld Magnúsdóttir was appointed to the Men & Mice Board of Directors in early 2017.

An experienced manager, Huld has had a diverse career in both the private and public sectors. Prior to taking on her current position as CEO of NSA Ventures, Huld was CEO of the Icelandic Social Affairs Administration. Previously, Huld was Managing Director of the National Institute for the Blind, Visually Impaired and Deafblind for six years, and occupied a number of local and international managerial positions at Össur, a global leader in non-invasive orthopedics, from 1993 to 2008.

Huld studied English at the University of Iceland, holds a BA degree in International Studies from the University of Sussex, an MIB degree in International Business from the University of Bifröst and a diploma in Public Management from the University of Iceland.

Spending time with family and friends, including the familys beloved Labrador, is Hulds favourite pastime, together with cultivating an avid interest in cooking and cookbooks. Huld also enjoys reading, film art and good cinema.